About Us

Aloft Group transforms organizations weighed down by unclear, misaligned and non-distinct positioning into strategic market leaders. Our core beliefs:

*Your brand strategy and business strategy must be cut from the same cloth.

*The people of your organization can only deliver on a new strategy if they deeply understand it. We call this “strategy fluency.”

*If you even slightly believe your positioning and messaging is not distinct, clear or perhaps even confusing, imagine what your prospective customers must think.

*While sales drives business, your brand should be your most valuable asset.

*In addition to delivering exceptional work, genuinely liking and respecting the people of the organization you choose to partner with to help grow your business is critical for success.

Business size

26-100 employees