Chicago Style SEO is a comprehensive internet marketing company specializing in analytics, paid placement, search engine optimization and brand strategy. The basis of any online campaign, analytics provides the ability to benchmark and test the effectiveness of all strategies. The first thing Chicago Style SEO does with any client is set up Google Analytics or review existing set ups. We set up advanced data filters that allow us to weed out the irrelevant information and segment the rest. We recommend letting the new setup collect at least 1-2 weeks worth of data to provide a good benchmark for the initiatives to come.