Simply, we represent manufacturers and importers/wholesalers (vendors) and sell on their behalf to online and TV shopping retailers (retailers) utilizing a drop ship model. We take all of the updates, spreadsheets, photo enhancing and formatting off the hands of the vendors and provide the retailers everything they need in the formats that they require. There are no fees for either party for set up, listing, drop ship fees, etc.
The vendors can focus on products and shipping and the retailers do not have to teach their processes to their suppliers...and we do all of this on a straight commission basis paid by the manufacturers and importers/wholesalers.
The retailers are buying direct and paying the true wholesale price and do not have to coach the suppliers .