About Us

Feedback Plus Inc., founded in Dallas, Texas in 1971, is a preeminent leader in the mystery shopping industry. Widespread success with Fortune 500, national, and regional companies has earned us recognition in publications such as The Wall Street Journal, Readers Digest, O Magazine, and Good Housekeeping. Our clients include major retailers, restaurants, financial institutions, and manufacturers, as well as many other industries.

Every company has to continually improve to remain competitive and enjoy growth. Feedback understands that. Much like the industry in which you operate, mystery shopping programs are neither rigid nor static. They are dynamic and must be continually upgraded and improved to accurately reflect training objectives and corporate goals. Our total commitment allows us to remain proactive throughout your program.

Business size

26-100 employees


Commercial presence