Greetology is a consulting firm that specializes in launching new brands, products and concepts. A typical engagement for us has three phases:
During phase one we utilize a combination of prevailing thinking such as: The Business Model Canvas, Human Centered Design and Lean Startup Methodology.
Phase two consists of the fun, messy, creative stuff: Brand Name, Color Scheme, Persona, Logo, Business Cards, Website, Setup all the Social Profiles, Videos for YouTube, etc.
Phase three is when we use a minimum viable product to explore the market place. Our goal is to learn about the real world from phase three- which typically results in pivoting, tweaking, and hopefully cheering. .