Aztlan Athletics owns, manages, develops and operates unique grass-roots, community-based fund-raising run/walk, health and wellness events. Aztlan also provides event management services to strategic community partners that choose to incorporate health & wellness activities for their members and/or employees (Community Wellness).
In 2009 prominent fortune 500 companies, small & midsize began to utilize Aztlan Athletics events within their employee wellness program (Molina Healthcare, Decor Cabnets, GlobeCast, to name a few). Since 2006, new events were developed in strategic areas of Southern California to support the most undeserved communities with proceeds. This expansion opened the opportunities for health and wellness service providers to widen their marketing circle to our local, regional and corporate sponsors.
Our strategic goals for 2014-2015 is to strengthen our diverse beneficiary portfolio and reach out to undeserved communities that are in need of health and wellness services, while providing them with net proceeds (official charities). These agencies support Aztlan Athletics mission by facilitating awareness about critical social and environment issues impacting the various communities they serve.
Events are owned and/or operated by Aztlan Athletics, which reduces overhead costs, maintains most of the operation in-house, and utilizes existing community partners infrastructures to ensure beneficiaries receive the highest net proceeds possible. Non-profits organizations who are interested in developing their own run/walk, health and wellness events are now able to reach out to Aztlan Athletics and take advantage of their unique fundraising event management model (Participating Charities). These endorsed charities through the foundation arm of Aztlan Athletics are able to use select run/walk events at no cost.