About Us

"Our mission is building long-lasting, trusted relationships by providing financial planning, employee benefits, and consulting."

Midlands Financial Benefits of Lincoln, Nebraska, has been helping companies and their employees make well-informed decisions about the future since 1969. From healthcare and financial planning to implementation to follow-through and beyond, we care for every client’s health and financial future as if it were our own.

At Midlands, our group insurance advisors have the knowledge and experience to know not just what works, but what works well in the worlds of employee benefits and financial planning. We can assist you with every aspect of developing and managing employee benefits and 401k plans, including solving claims problems, enrolling new employees, and explaining changes in legislation.

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*This is not an offer of securities in any jurisdiction, nor is it specifically directed to a resident of any jurisdiction. As with any security, request a prospectus from your registered representative. Read it carefully before you invest or send money. Securities products are limited to residents of NE. A representative from Midlands Financial Benefits, Inc. will contact you to provide requested information. Securities and investment advisory services offered through Ameritas Investment Corp. (AIC). Member FINRA/SIPC. AIC and Midlands Financial Benefits, Inc. are not affiliated. Representatives of AIC do not provide tax or legal advice. Please consult your tax advisor or attorney regarding your situation.

Business size

26-100 employees

Commercial presence