About Us

At NYDJ, we create high-quality, flattering, and stylish apparel that make customers look and feel amazing.

Founded in Los Angeles in 2003, NYDJ pioneered the slimming denim category by introducing a revolutionary jean that was both comfortable and figure-flattering, thus igniting a cult following among women worldwide. NYDJ premium denim and pants feature the brand’s signature Lift Tuck® Slimming Technology, which sculpts a smooth, flattering silhouette to make women look and feel a full size smaller. Not only an authority in denim (NYDJ is the number-one women’s denim brand at department stores in the United States*), NYDJ now offers dress trousers and trend-right sportswear, all with NYDJ’s signature fit, comfort, and style. NYDJ is available through better department stores and boutiques in 31 countries worldwide, as well as NYDJ.com.

At NYDJ, we create the washes, prints, and of-the-moment cuts that fit, flatter, and make our customers look and feel their best. Join us and see why women who wear NYDJ aren’t just loyal, they’re obsessed.



*Source: NPD Group’s Consumer Tracking Survey, yearend 2014

Business size

101-500 employees

Commercial presence