About Us

Rotating Mass Media is the independent publisher of Dirt Rag and Bicycle Times magazines, as well as promoter of Dirt Fest—the premier mountain bike festival in the east coast.

Dirt Rag is celebrating its 25th year as a rider-owned, independent mountain biking publication, and Bicycle Times is entering its fifth year of inspiring and educating readers about practical and recreational cycling. Both magazines are celebrating a banner year, as the paid circulation of each title has reached 30,000 copies. Dirt Rag increased its readership 20 percent for 2013, and Bicycle Times increased 25 percent. Subscriptions are available on all major digital platforms as well.

In addition to Dirt Rag and Bicycle Times magazines, other Rotating Mass Media endeavours include Dirt Fest, a mountain bike festival that welcomes more than 2,000 visitors to the Allegrippis Trails in Central Pennsylvania each spring, plus the Bicycle Times Gran Fondo of the Alleghenies, and a growing digital and online portfolio.

Rotating Mass Media also has a new online presence, www.rotatingmassmedia.com, where advertisers can see the current rate card, demographics data, production calendars, and print specs, and can even pay for their ads online via PayPal.

Business size

26-100 employees


Commercial presence