TheBula.com is a social commerce platform for consumers to collectively shop with friends, family and people around the world. Discounts are provided toward products of choice from third-party merchants using a unique pricing model. TheBula.com connects small businesses and individual sellers with liked minded-shoppers while adding a social platform so users can update their personal profile, share comments, video reviews and product suggestions to buy together for group deals. Each customer can order an item at a bargain retail price or simply start a group deal for discounts by sharing their discovery with others, inviting them to join in and buy together lowering the price. Essentially the more people buying the same product within a 24hr period the cheaper it gets. Everyone receives a reduced pricer even if the minimum group count (for the maximum discount) wasn't reached for that day.