Our roots and core strengths are in retail consulting, every aspect of retailing. We are merchants who are consumed with excelling at every action which compels consumers to purchase products. We relentlessly focus on helping our retail consulting clients develop strategies which achieve excellence in store locations, store environments, product offerings and visual merchandising. Retail marketing, store operations, and back office support. These are the elements which create the consumer’s retail experience and determine success or failure.
While most of our clients have evolved or are evolving to omni-channel distribution strategies, many were formerly exclusively distributing through wholesale channels which remain extremely important to their financial performance. The Grayson Company has combined its exceptional B to C capabilities with equal skills in bringing product to market through third party retailers to create seamless and highly effective total market strategies.
Long before the seismic shift to ecommerce, social media, and mobile marketing, The Grayson Company began adding to its resources best of class talent and experience to ensure that our clients were maximizing their performance in a changing world. These resources combined with our expertise in the brick and mortar world allow us to create true omni-channel distribution and CRM strategies which are seamless and highly effective.
Over 30 private equity investors have trusted and retained The Grayson Company to provide pre-transaction advisory services including deep dive due diligence. We also are routinely asked by these clients to work with existing portfolio companies to improve staff and structure, infrastructure, and business processes aimed at increased productivity and profitability. Our private equity clients include small highly specialized firms as well as some of the largest funds in the world.