About Us

Located in Carlsbad, California, William J. King & Associates has served local businesses with their insurance and employee benefit needs since 1972. Our success over the past 30 years has made us the number one agency in North County and among the top ten in San Diego each of the past six years. We pride ourselves on our extensive industry knowledge and creative problem solving solutions that get our clients the best plan to meet their needs; and then providing them with an unprecedented level of personal service.

Bill King began his insurance career in 1972 with MetLife and Transamerica in the Los Angeles Area. After four successful years he moved to San Diego and founded William J. King & Associates. Bill is widely recognized for his extensive experience and innovative problem solving abilities, most notably from his creation of several association plans that have provided previously unavailable insurance solutions for the members of his community.

Bill has served on the advisory counsels of nearly every major health insurance plan and is active in several community organizations. Bill is a Past Chamber of Commerce President and currently serves as an advisor to the Carlsbad Chamber of Commerce and the San Dieguito Boys and Girls Club.

Business size

26-100 employees

Commercial presence